Marketing Essay Example | Topics and Well Written Essays - 750 words - 3

Marketing - Essay Example Marketing can be considered both a science and an art. Marketing is a science because there are many marketing tools that required the use of the scientific method. There are many different marketing theories and concepts that must be learned to understand the science of marketing. Marketing can be viewed as an art because marketing tools such as advertising require the use of imagination and creativity. There are many different marketing challenges and opportunities companies face today. A great opportunity is the rise of mobile advertising. Marketers can utilize the rising popularity of smartphones such as the iPhone to deliver marketing ads to mobile users. There are over 4.7 billion cellular users worldwide. A marketing challenge corporations are facing today is the rising cost of marketing through the traditional channels which are television, radio, and the press. DQ2 A trend that I have noticed in the macro-environment is the use of marketing board signs using screen technolog y that are capable of changing electronic messages. These boards are tremendous marketing tools that can be used to serve the needs of multiple clients. One of the hottest trends in the retail industry is the growing popularity of ecommerce. The internet has become a great mechanism to achieve sales. In 2010 in the United States ecommerce generated $147 billion in sales. Another trend in the marketing field is the growing use of diversity to obtain greater marketing results. Since the internet has become more popular than ever before companies are using aggressive online marketing strategies to achieve sales growth. DQ3 The three videos are no longer available due to copyright infringement violations. I believe that innovation can be obtained by listening to the customers. The ideas and feedback from the customers can be incorporated into the product design phase. The R&D department should perform primary research to evaluate the needs of the customers. 4. The marketing function whi ch I consider acts similarly to art is advertising. Marketers have to be creative just like artists in their creation of commercials. Creating characters is a great way to catch the imagination of the customers. The insurance giant Geico created the Gecko character which is used in a series of television commercials. Marketing is a science evidenced by the fact that there exist thousands of books and articles written on the academic subject. Marketing is taught as an academic discipline across the world. Marketing is one the seven branches of business administration. 5. The philosophy followed by Mr. Ishisaka at Toyota makes a lot of sense. It is imperative to listen to the customers in order to create products that the market will accept. Toyota does a lot of research to determine how to best serve their clientele. I do not think that Toyota lost track of the customer in relation to their recent problems. The quality control problems that cause the defective brakes are something th at was not foreseen by the company. It is possible that the firm became too confident and as consequence the company quality standards deteriorated. The company would never intentionally put the lives of its customers at risk. 6. In your response you mentioned that marketing is not selling. Marketing might not be selling, but selling is one of the most important aspects of marketing. Accountants are not responsible for the sales of the company, but marketers are. The success of a lot of marketing initiates is measured in terms of how much revenues were generated due to the marketing initiative. To justify an ad campaign the marketer has to convince the manager that the project will increase the revenues of the company. Marketing has other important functions such as servicing the needs of the customers. 7. Marketing is a science because it analyzes information using models, theories, and concepts. The use of marketing can help a company increase its brand value. Branding enables com panies to achieve higher sales at better profit margins. A product that has brand

Bilingual Education and Bilingualism Article Example | Topics and Well Written Essays - 1250 words

Bilingual Education and Bilingualism - Article Example Among other benefits, bilingual people are also better able to deal with distractions, and the learning of other language improve listening skills and memory (Bilingual Families Perth, 2003; Kern, 2006; Benefits, online website) If thinking of communication and cultural benefits the list of advantages is abundant, especially today when the world is so well communicated through the technology and the media transportation. The study of other language gives the perspective and understanding of other cultures and traditions around the world. Furthermore, worldwide business requires more and more professionals that are proficient in more than one language. There is a big debate among educators and politicians on the best way to introduce the second language to the children. This has been especially important in some USA regions where the Spanish Latin American children are migrants with no previous knowledge of English and attending school with no understanding of the language. The main debate in this aspect goes to which is the fastest and better way to teach the English language to the non-speaking migrant children. There are There are different approaches to face this learning process, and the bilingual method of having both, first and second language simultaneously vs. only English, are the most important ways to consider. The bilingual method of having first and second language simultaneously has different ways to be implemented, according with the program on which the children are exposed. Some have different percentage of hours with the first and second language, equal number of hours in both, or only some classes in both languages. The second method, on which the only one allowed in the classes is English, has the first language only for clarifying some concept, but the final reply from the student must be in English. This second approach is the one that is more controversial in some USA states. More specifically, the states of California, Arizona and Massachusetts have passed a policy requesting that migrant children should be taught English by being taught in English using the all English approach of Structured English Immersion (SEI) program (MacSwan & Pray, 2005). The politicians that support this policy are convinced that young immigrant children can learn very fast a second language (English in this case) if they are heavily exposed to the language at school. The ambition of SEI program is to allow the children to become capable and skillful enough in English to do well in all classes and social opportunities. The skills taught through this approach include reading, writing, listening and speaking. In this program it is expected that teachers are able to understand the first language of the child, as a way of clarification and/or interpretation of key concepts. The child is also allowed to address the teacher on his/her first language, but the final answer or reply must be in English (English First